Blog

I Have A Dream

by Patsy Lim | May 29, 2020 | Business, Leadership

Do you relate to the words in this well known Abba song “In my dreams I have a plan”? I do. Maybe that’s why Abba is still one of my favourite pop groups today. The lyrics of many of their songs resonate with me. I have a dream – and it’s not to work all night and...

How to Pivot and Change Our Business

by Patsy Lim | May 23, 2020 | Business, Leadership

How often have you heard the words, “we are living in unprecedented times” in the last 3 months? My guess is … A LOT! And these unprecedented times means that we must pivot and change our business if we are to survive AND thrive during this crisis. So how then, can we...

How To Grow Your Business

by Patsy Lim | May 15, 2020 | Business, Leadership

No one starts a business and say “I just want to run a mediocre business” or “I want to fail at business”. Of course not. You start business because you want to be successful in your business (bearing in mind we all have different definitions of what it means to be...

From Employee to Entrepreneur

by Patsy Lim | May 9, 2020 | Business

The Covid-19 crisis has caused some real problems for many businesses. When Covid-19 first burst on the scene, many thought it was just another virus. It was nothing to worry about. Sadly, many have found Covid-19 has affected them in ways they did not expect....

Marketing Today in 12 Steps

by Patsy Lim | May 2, 2020 | Business

Marketing today is no different to marketing yesterday. “Build it, and they will come” only works in the movies. If you want to grow your business, you must DO strategic marketing. It’s not a case of just throwing it out there and hoping that something sticks. You...

Your Persona

by Patsy Lim | Apr 24, 2020 | Business

In my last article on Building your Brand, I stressed the importance of your persona. Your persona is that aspect of your character that is presented to or perceived by others. It’s how you want your customers or colleagues to see you. So often, we all get defined by...