by Patsy Lim | Jun 12, 2020
If you chart an entrepreneur’s journey from birth to sale, there are just 5 stages to every business: As you can see from the chart, you move from idea to product, to the local market, then the global market and then retire. If you choose to stay local, then you only...
by Patsy Lim | May 29, 2020
Do you relate to the words in this well known Abba song “In my dreams I have a plan”? I do. Maybe that’s why Abba is still one of my favourite pop groups today. The lyrics of many of their songs resonate with me. I have a dream – and it’s not to work all night and...
by Patsy Lim | May 23, 2020
How often have you heard the words, “we are living in unprecedented times” in the last 3 months? My guess is … A LOT! And these unprecedented times means that we must pivot and change our business if we are to survive AND thrive during this crisis. So how then, can we...
by Patsy Lim | May 15, 2020
No one starts a business and say “I just want to run a mediocre business” or “I want to fail at business”. Of course not. You start business because you want to be successful in your business (bearing in mind we all have different definitions of what it means to be...
by Patsy Lim | May 9, 2020
The Covid-19 crisis has caused some real problems for many businesses. When Covid-19 first burst on the scene, many thought it was just another virus. It was nothing to worry about. Sadly, many have found Covid-19 has affected them in ways they did not expect....
by Patsy Lim | May 2, 2020
Marketing today is no different to marketing yesterday. “Build it, and they will come” only works in the movies. If you want to grow your business, you must DO strategic marketing. It’s not a case of just throwing it out there and hoping that something sticks. You...
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