How to choose the right marketer for you?

How to choose the right marketer for you?

Marketing is essential for all business and brands. You need a good marketer and a marketing strategy to help bring out the best of your brand/product/services to all your potential clients out there. However, there are so many professional marketers all around...
The useful yet toughest habit to keep in marketing

The useful yet toughest habit to keep in marketing

“Marketing used to be simple then came something which is called ‘new age’ marketing and it all began to change.” this was mentioned to me by someone recently. My initial response was, “Really? Are you sure you’re not overthinking...
I refuse to label myself as a ‘digital nomad’

I refuse to label myself as a ‘digital nomad’

The world today feels alien to me sometimes. One of the reason is that so many new job terms came about that I didn’t know was possible when I was young. I was born in the late 80’s where you were educated to study hard so that you can get into a huge firm and work...
It is definitely okay to share your ‘trade secrets’

It is definitely okay to share your ‘trade secrets’

I have a principle when I first started my copywriting practice, “Sharing is Empowering.” This is something that was taught and inspired by one of my mentors in the early days. He constantly reminded me about knowing how to create the ‘Why’ in running a business. Why...
How I conduct my Creative process

How I conduct my Creative process

Today I’ll be sharing something that some of my peers ask me quite often — How does my creative process works? — First off, I believe that everyone has their own ritual or system that is used to give their creative process a sort of ‘flow’. (at least...